Importance of Design in Vehicle Wraps

It’s undeniable that vehicle wraps help build brand awareness, especially for local businesses. Vehicle wraps get thousands of views per day, especially in the Fredericksburg area with the amount of traffic. When that many people are seeing your vehicle per day, you want to make sure they are getting the information they need to get in touch with you.

Design is extremely important in the wrap process. You need to make sure your design is consistent with your brand and gets your message across clearly and quickly.

Most of the time, people are seeing your wrap as it is driving by. You want potential customers to collect three key pieces of information:

1. WHO you are

This one is pretty obvious – but your company name and logo should be the focal point of the design. Make sure people can see your company name quickly. Most business owners see the benefit in having their company vehicles wrapped.

2. WHAT you do

Make sure people know what services you provide. Sure, sometimes there are a wide variety of services you provide and it would be hard to list them all.

For instance, if you are a handyman, simply put handyman. If you want to list a couple key services, do that. If you are a plumber, put plumbing or plumber on there.

People will not have time to read every service you offer. They can get all that information by visiting your website or giving you call.

3. HOW they can contact you

Let people know how they can get in touch with you if they need your product or service. Most of the time you want to include your website and phone number. Something people can remember easily.


Here at Pure Graphix, Inc., our team knows the importance of design when it comes to your vehicle wrap. Call now for a free design consultation!



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